Good clothes are an investment – and like any investment, they last longer when you take care of them. With a few simple habits, you can keep your favorite pieces from fading, stretching or getting damaged too quickly.
Here are practical, easy-to-follow tips to help your Beauty Planet outfits stay fresh, clean and beautiful for as long as possible.
Read the Label (Yes, Really)
Every clothing item comes with a care label for a reason. It tells you:
Whether it should be washed in cold or warm water
If it can go in the dryer or not
Whether it can be ironed, and at what temperature
Before throwing everything into the same wash, take a quick look at the labels – especially for new items or delicate fabrics.
Wash Less, But Better
You don’t need to wash every piece after just one wear, especially if it’s not dirty and you only wore it for a short outing. Over-washing can make colors fade and fabrics weaken.
Some tips:
Air out clothes on a hanger after wearing them
Spot clean small stains instead of washing the whole garment
Use a gentle cycle on the washing machine whenever possible
For soft tops, dresses and delicate items, cold water is usually kinder than hot water.
Separate Your Laundry
This sounds simple, but it makes a big difference:
Wash light and dark colors separately
Keep delicate items away from rough fabrics like denim in the same load
Close zippers and buttons so they don’t catch on other clothes
This helps prevent color transfer and reduces friction that can damage fabrics.
Be Gentle With Drying
High heat from dryers can shrink clothes, weaken elastic and damage materials. If possible:
Air dry your clothes on a rack or hanger
Keep them out of direct, very strong sun for long hours to prevent color fading
Lay heavy or stretchy items (like knitwear) flat to dry so they don’t stretch out
If you use a dryer, choose a low-heat or “air” setting for more delicate pieces.
Iron With Care (Or Skip It!)
Not every fabric likes high heat. Always check the label before ironing. Some pieces only need a light steam or can even become smooth if you hang them in a steamy bathroom while you shower.
If you do iron:
Start with a lower heat setting and increase only if needed
Iron inside out to protect the color and surface of the fabric
Store Your Clothes Properly
How you store clothes is just as important as how you wash them.
Hang shirts, blouses, dresses and jackets
Fold knitwear, sweaters and heavy tops to avoid stretching
Don’t overcrowd your closet – give clothes room to breathe
Using proper hangers can help maintain the shape of your garments, especially at the shoulders.
Treat Your Clothes With Love
When you buy pieces you really like, you naturally want them to last. At Beauty Planet, we choose fabrics and designs with durability in mind, but how you care for them at home makes the final difference.
A little extra attention when washing, drying, ironing and storing your clothes can extend their life by months, even years. That means more value for your money – and more time enjoying the outfits you love.
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